How to Sell Tickets on Squarespace? Full Guide
Are you confused and want to know how to sell tickets on Squarespace? If so, you have come to the right article.
Planning an event is exciting, but selling tickets? It's not always as fun. Luckily, Squarespace makes the process of selling event tickets very simple. Whether you're throwing a party, hosting a workshop, or putting on a show, Squarespace has your back.
To sell tickets on Squarespace, you can use the digital downloads feature. Create your event page, add ticket products, set options, and connect a payment processor. After that, you can publish your event and manage ticket sales via your Squarespace dashboard.
In this article, we'll break down how to sell tickets on Squarespace in simple steps. Plus, I will give you straightforward advice to get your tickets flying off the virtual shelves. So let's get started.
How to Sell Tickets on Squarespace
Selling tickets on Squarespace is a straightforward process when you have the right guidance. In this step-by-step guide, you will learn how to effectively sell tickets on Squarespace.
Whether you're organizing a concert, conference, or any other event, this guide will help you boost your event sales and maximize your ticket-selling potential on the Squarespace platform.
Squarespace offers two ways to sell event tickets:
1. Squarespace Commerce: Create tickets as products in your online store, set details like price and description, and manage inventory. Tickets can be sent digitally or physically. You can also read my article about how to sell digital products on Squarespace.
Here is a quick YouTube video about how to sell tickets using Squarespace Ecommerce.
A video about how to sell tickets on Squarespace.
2. Third-Party Ticketing App Integration: You can integrate with apps like PromoTix or Eventbrite for extra features like seating management. Customers can buy tickets directly on your Squarespace website.
So here are the steps of how to sell tickets on Squarespace using a third-party platform:
1. Set Up Your Squarespace Account
Before you can start selling tickets on Squarespace, you need to set up an account and start your free trial.
Here's a step-by-step guide to help you get started on Squarespace:
Create Your Squarespace Account: Visit the Squarespace website and click on the "Get Started" button. Provide your email address, create a password, and click "Sign Up" to create your account.
Choose a Website Category: Next, select the category that best represents your event or business to help Squarespace customize your account setup. This will ensure that you have features and templates tailored to your specific needs.
Customize Your Account: After selecting your website category, Squarespace will guide you through a series of questions to customize your account further. These questions will help determine your website's purpose, style, and content.
Pick a Template: Squarespace offers a lot of good-looking templates to choose from. Browse through the options and select a template that aligns with your event's branding and style. Remember, you can always change your template later if needed.
Set Up Your Domain: If you already have a domain name, you can connect it to your Squarespace account. In addition to that, Squarespace offers the option to register a new domain directly through their platform.
Follow the prompts and enter the necessary information to set up your domain. Once completed, your Squarespace website will be accessible through your custom domain.
Explore Squarespace Features: Squarespace offers a variety of features and tools to help you create an impressive website. Take some time to familiarize yourself with the platform and its capabilities.
By the way, don’t forget to use my code MEHDI10 to get 10% off and a free domain name for the first year of using Squarespace.
Now that your Squarespace account is set up, you're ready to start selling tickets for your event. In the next section, we'll discuss how to choose the right Squarespace template that will best showcase your event and ticketing options.
2. Choose the Right Squarespace Template
The template you choose for your Squarespace website is an essential factor in showcasing your event and effectively selling tickets.
A well-designed template can enhance the visual appeal of your event page and create a good user experience for your potential attendees.
Squarespace has a lot of event templates that you can start with. But here are some key considerations to keep in mind when selecting the perfect Squarespace template:
Branding Alignment: Look for a template that aligns with your event's branding and overall theme. It should complement your event's colors, fonts, and imagery.
Layout Options: Consider the layout options provided by the template. Choose one that allows you to easily showcase your event details and ticketing options with clarity and simplicity.
Mobile Responsiveness: With the majority of users accessing websites through mobile devices, it's crucial to select a mobile-responsive template. This ensures that your event page looks and functions well across different screen sizes.
Keep in mind that the Squarespace template you choose can be customized to suit your event's specific needs. You can add your images, adjust colors or fonts, and rearrange sections to create a unique event page.
3. Integrate a Ticketing Provider
If you want to sell tickets on Squarespace, you'll need to integrate a ticketing provider. While Squarespace doesn't offer built-in ticketing functionality, integrating a ticketing provider will allow you to easily sell tickets on your Squarespace website.
Screenshot from Eventbrite Dashboard.
To integrate a ticketing provider with Squarespace, follow these steps:
Research and choose a ticketing provider that suits your event's needs and requirements. Some popular ticketing providers to consider are Eventbrite, Ticketmaster, and Brown Paper Tickets.
Sign up for an account with the chosen ticketing provider.
Retrieve the necessary integration code or widget from the ticketing provider's platform.
In your Squarespace website editor, navigate to the page where you want to sell tickets.
Add a code block or embed block to the desired section of the page.
Paste the integration code or widget provided by the ticketing provider into the code block or embed block.
Save and publish your changes.
You can watch this YouTube video by Jaylin Moore on how to easily integrate Eventbrite with your Squarespace website.
How to add Eventbrite to Your Squarespace Website.
By integrating a ticketing provider with your Squarespace website, you'll have access to advanced ticketing features such as online ticket sales, secure payment processing, and attendee management tools.
As a result, this integration can allow a good ticket-purchasing experience for your event attendees.
4. Design an Engaging Event Page
When you're selling tickets for your event on Squarespace, designing a professional event page is super important. This is your chance to grab people's attention and convince them to buy tickets.
Let's check out some tips for creating an awesome event page:
First off, use great pictures and videos to show off your event. High-quality images and exciting videos can make people interested in what you've got planned. Think about using professional photos, cool graphics, and clips from past events to get people excited.
Next, make sure your event description is clear and exciting. Tell people what your event is all about, who's going to be there, what's happening, and any special stuff you've got planned. You can also use words that make people curious and excited to find out more.
In addition to that, don't forget to make it easy for people to see how they can get tickets. Put the ticket info front and center. Plus, let them know how much tickets cost and when they can get them.
And make sure your page looks good on phones and tablets too, so everyone can check it out no matter what device they're using.
Lastly, add in some nice words from people who've been to your event before. When others see that people had a great time in the past, they're more likely to want to come along too.
So, show off those positive reviews and comments. That will help build trust and get more people interested in your event.
5. Add Ticket Sales Options
Now that your event page is set up, it's time to add ticket sales options to your Squarespace event page.
This section will guide you through the process of integrating ticket widgets, creating different ticket types, setting prices, and managing inventory, giving your attendees a seamless ticket purchasing experience.
Integrating Ticket Widgets
To enable ticket sales on your Squarespace event page, you'll need to integrate ticket widgets. You can achieve that easily by using Eventbrite with Squarespace.
These widgets allow you to embed ticketing functionality directly onto your event page. This makes it easy for attendees to purchase tickets without leaving your site.
You can follow these steps to integrate ticket widgets on Squarespace:
Log in to your Squarespace account and navigate to the event page you want to add ticket sales options to.
In the page editor, insert a new content block where you want the ticket widget to appear.
From the content block options, choose the "Embed" option.
Copy the embed code provided by your ticketing provider and paste it into the embed content block.
Save and publish your changes to see the ticket widget live on your event page.
Creating Different Ticket Types
Offering different ticket types allows you to cater to the varied needs of your attendees. Whether it's general admission, VIP access, or early bird specials, Squarespace makes it easy to create and manage different ticket types.
Here are some steps to follow to create different ticket types in Squarespace:
Access the ticketing settings for your event page by navigating to the Squarespace event editor.
Click on the "Ticket Types" tab to view the current ticket types for your event.
Add a new ticket type by clicking the "Add Ticket Type" button.
Specify the name, description, quantity, and price of the ticket type.
Repeat these steps for each additional ticket type you want to offer.
I highly recommend that you start your Squarespace free trial to have a look at all the selling features available. They give you a 14-day free trial and you don’t have to use your credit card during the trial period.
Setting Prices and Managing Inventory
When selling tickets, it's important to set appropriate prices and keep track of your inventory to avoid overselling. Squarespace provides easy-to-use tools to help you manage ticket prices and inventory.
Follow these steps to set prices and manage inventory:
Access the ticketing settings for your event page by navigating to the Squarespace event editor.
Click on the "Ticket Types" tab to view the current ticket types for your event.
Click on the ticket type you want to set prices or manage inventory for.
Specify the price for the ticket type and any additional options such as discounts or promo codes.
Set the maximum quantity available for the ticket type to manage inventory.
Save your changes and repeat these steps for each ticket type.
By following these steps, you can add ticket sales options to your Squarespace event page easily. As a result, this will give your attendees a streamlined ticket-purchasing experience.
6. Connect a Payment Processor
Connecting a payment processor to your Squarespace account is essential for facilitating secure transactions and processing ticket sales smoothly.
Squarespace seamlessly integrates with popular payment processors like Stripe and PayPal. As a result, this offers a trusted and reliable solution for handling online payments.
To connect a payment processor, navigate to the payment settings within your Squarespace dashboard and follow the prompts to link your preferred payment method securely.
In addition to that, you can configure settings such as currency, payment methods, and transaction fees to align with your preferences. Once connected, your Squarespace event page will be equipped to accept payments from attendees.
7. Publish Your Event Page
Before making your event page live, it's crucial to thoroughly review and preview it to ensure everything looks and functions as intended. Check for any errors or inconsistencies in the layout, formatting, or content that could detract from the user experience.
Also pay close attention to details such as dates, times, and ticket prices to avoid any confusion or misinformation. Once you're confident that your event page is good and ready for public viewing, click the publish button to make it live on your Squarespace website.
Publishing your page makes it accessible to potential attendees and allows them to explore the event details to purchase tickets easily.
8. Promote Your Event
Promoting your event is key to driving ticket sales and generating excitement among your target audience. You can try to use a combination of marketing channels, including your site, social media platforms, and email newsletters. This can help you get more eyeballs to your event.
Create engaging messages and visuals that show why your event is special and get people excited to join. You can also think about using ads to reach more people or team up with influencers or partners to spread the word wider.
In addition to that, keep an eye on how well your promotion is working and change your plan if you need to.
This way, you can get the best results and ensure lots of people come to your event and have a great time. By promoting your event well, you can get everyone excited to come and see what it's all about.
Best Squarespace Event Templates
Squarespace comes with many templates that are well-suited for creating event websites and selling tickets online. Here are some popular Squarespace templates specifically designed for event tickets:
1. OCOTILLO Template
OCOTILLO is a good Squarespace 7.1 template designed specifically for events, conferences, and festivals. The template has a simple design that makes it easy for users to navigate your site and buy event tickets. In addition to that, the design is customizable.
You can add or remove pages, edit styles, and customize sections. With its modern design and built-in promotional tools, the OCOTILLO template is perfect for promoting and managing any type of event.
2. Carmine Template
The Carmine template on Squarespace is a good choice for selling event tickets. It offers a bold, artistic design with a pop of color. This makes it ideal for digital marketing conferences and creative workshops.
This template includes pages like Home, Speakers, Schedule, Tickets, and Blog. In addition to that, it provides a minimalistic design with bold headings and easy integration with the Squarespace ecommerce functionality.
3. Roseti Template
Roseti is another useful Squarespace Template that you can use for your event and also to sell tickets. It has a minimal and simple design. In addition to that, it offers a range of beautiful pages with a warm and welcoming feel.
The template features a simple homepage with clean block-view sections for upcoming events and a separate event page template. Moreover, the template includes a spotlight on events. It displays forthcoming events on the homepage beautifully.
How to Manage Attendee Information and Communication
As your event approaches, it's important to manage attendee information and establish clear communication channels.
Squarespace provides a suite of features designed to assist you in collecting attendee information, sending event updates, and ensuring easy communication with your ticket holders.
Here are some tips to help you manage attendee information and communication:
1. Efficiently Collect Attendee Information
Gathering accurate attendee information is vital for successful event planning and coordination. With Squarespace, you can effortlessly create custom forms tailored to collect essential details from your ticket buyers as you see below.
Squarespace has your back if you need names, email addresses, dietary preferences, or other specific information related to your event. Its form builder empowers you to design personalized forms that easily integrate with your event page.
2. Send Out Event Updates
Keeping your attendees informed and engaged is paramount for a well-executed event. That’s why Squarespace offers the ability to send event updates directly to your ticket holders.
Whether you're sharing announcements about schedule changes, or important reminders, you can leverage the Squarespace email marketing tools to communicate with your audience.
The platform allows you to create beautiful emails using customizable templates to ensure that your attendees receive timely and relevant information.
3. Ensure Seamless Communication
Maintaining open lines of communication with your ticket holders is essential for addressing their questions and concerns. Squarespace provides options to incorporate live chat or integrate external communication platforms such as email, SMS, or social media messaging apps.
By offering multiple channels for communication, you can ensure that your attendees can easily reach out to you and receive prompt responses.
By using Squarespace's features for managing attendee information and communication, you can simplify your event planning process and create a positive experience for all participants.
So you need to always collect attendee information efficiently, keep your ticket holders updated, and allow seamless communication to enhance the success of your event.
Conclusion
In conclusion, Squarespace gives you two ways to sell tickets: you can use their online store functionality or connect with another ticket-selling service. The best option depends on how complicated your event is and how comfortable you are with technical stuff.
Selling tickets on Squarespace can be a simple process with the right guidance. By following our step-by-step guide, you'll gain the knowledge and tools needed to successfully sell tickets for your event.
Based on my experience using it for 3 years, I think Squarespace is a good platform for selling event tickets. However, you still need to integrate with a third-party service if you want more advanced ticketing features.
That’s why you should use the Squarespace free trial to try all the selling features. This can help you see if you’re going to rely only on Squarespace ecommerce or integrate with a third-party solution.
Frequently Asked Questions
Here are useful answers to some FAQs:
Can I sell tickets directly on Squarespace?
Yes, Squarespace comes with a built-in ecommerce feature that allows you to create and sell tickets. You can define details like ticket type, price, and availability.
How do I add tickets to Squarespace?
To add tickets in Squarespace, follow these steps:
Go to the "Products" section in your Squarespace dashboard.
Click "Add a Product".
Fill in the details like name, price, description, and any ticket variations.
Set up inventory and availability if needed.
Configure your preferred payment processor (e.g., Stripe, PayPal).
Customize the checkout process to collect any additional information.
Choose your delivery method (digital or physical tickets).
How do I integrate a ticketing provider with Squarespace?
Integrating a ticketing provider with Squarespace is relatively straightforward. Most ticketing providers have specific instructions or plugins for Squarespace integration.
Typically, you'll need to copy a code snippet from the ticketing provider and paste it into the appropriate section of your Squarespace website. Consult with your ticketing provider for detailed instructions.
Can I create different ticket types and set prices on Squarespace?
Yes, with the integration of a ticketing provider, you can create and manage different ticket types on your Squarespace event page. Through the ticketing provider's platform, you can set ticket prices, manage inventory, and customize ticket options to meet your event's needs.
How can I optimize the checkout process on my Squarespace website?
You can optimize the checkout process on your Squarespace website by ensuring a user-friendly experience. Streamline the checkout flow, minimize the number of steps required, and provide clear instructions and error messages.
In addition to that, you can offer multiple payment options to cater to different attendees' preferences.
How can I promote my event and tickets on Squarespace?
Squarespace offers various tools and features to help you promote your event and tickets. Optimize your event page for search engines, leverage social media integration, and create engaging content such as blog posts or videos.
You can also consider using email marketing campaigns and partnering with influencers to expand your reach.
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