Squarespace Blueprint AI Review: Build a Website Faster in 2025
Looking to build your website quickly and effortlessly? Squarespace Blueprint AI might be the solution you need. This Squarespace AI design system has powerful features that simplify your website design process.
In addition to that, it saves you a lot of time and allows you to be more efficient with your design. What’s good about this AI-powered design system is that it simplifies your work. It offers specific layouts and smart suggestions to help you create a professional site in no time.
That’s why in this article, I want to do a full Squarespace blueprint AI review so we can break down everything for you. We’ll cover blueprint AI features, pros, and cons to help you decide if it’s the right tool for your business.
We will also cover the pricing and guide you on how to use blueprint AI. So let’s get started.
What is Squarespace Blueprint AI
Squarespace Blueprint AI is a smart website design tool that helps you create custom websites with artificial intelligence. It helps you design your website by suggesting content, layouts, colors, and fonts. Recommendations are based on your goals, industry, and brand style.
Here is a simple overview of how Squarespace Blueprint AI works:
Step-by-Step Process: You’re asked to answer questions about your website and brand personality.
Customization: You can choose from pre-designed layouts for your website’s homepage and other pages. In addition to that, color palettes and font pairings are also customizable.
AI-Generated Content: The tool creates images and text that you can change using AI.
Real-Time Preview: You can see a live preview of your website as you make selections.
Full Control: By using the Squarespace Fluid engine, you can update content and styling anytime after you set up your site with blueprint AI.
I recommend that you start your 14-day Squarespace free trial to have a look at all the features of blueprint AI in action. This will help you know if this AI design system works for you.
By the way, if you decide to start your website using Squarespace AI, I have a promo code for you. You can use my code MEHDI10 to get 10% off on your first annual subscription.
Squarespace calls this blend of AI content generation, automation, and design tools "Design Intelligence". It includes designer templates, style previews, a layout switcher, site themes, and Fluid Engine.
Squarespace Blueprint AI is a smart website builder that uses artificial intelligence to make website creation easy. It’s designed for everyone, even those without coding or design experience. The AI creates layouts based on your needs, so you don’t have to start from scratch.
On Squarespace, you have two easy options to create your website:
Use a Ready-Made Template: Pick a pre-designed Squarespace template that fits your needs.
Try Blueprint AI: Answer a few simple questions, and the AI will create a custom website just for you based on your answers.
Both options make building a website quick and hassle-free.
If you want to easily see how Squarespace Blueprint AI works in action, you can watch the tutorial below on the Squarespace Help YouTube channel.
Squarespace Blueprint AI Tutorial.
Whether you need a Squarespace portfolio, online store, or business website, Blueprint AI tailors the design to your industry, style, and content. In just minutes, you get a customized website. Squarespace built this tool to make web design faster and more accessible.
If you want to start a website using blueprint AI, I highly encourage you to start your 14-day free trial on Squarespace. No credit card is required during your trial period. You can also use my code MEHDI10 to get 10% off on your annual Squarespace subscription.
Key Features of Squarespace Blueprint AI
Squarespace Blueprint AI comes with a lot of features that make website building fast, easy, and effective. Here’s a breakdown of what makes it stand out:
1. AI-Powered Design Suggestions
Squarespace Blueprint AI uses artificial intelligence to create custom website designs tailored to your needs. All you have to do is answer a few questions about your business, style preferences, and goals. After that, the AI will generate a layout for you.
As you can see in the image below, you need to choose your site title and brand personality first. After that, the tool asks you which sections to add to your site homepage. It also allows you to add additional pages to your site and choose the styling.
This feature is perfect for beginners or anyone who doesn’t want to spend hours designing a website from scratch. The AI does the heavy lifting, so you can focus on adding your content and customize your website design.
2. User-Friendly Interface
The tool is designed to be simple and easy, even for people with no technical skills. You can easily drag and drop elements like text, images, and buttons to customize your website after you use blueprint AI.
You are guided through an easy step-by-step process. Everything is simple and easy. You just answer questions about your business and style preferences.
Based on your input, the AI suggests layouts, colors, and fonts. After that, a real-time preview lets you see changes instantly.
Everything is laid out in a way that’s easy to understand, so you don’t need to worry about coding or complicated design tools. Whether you’re a beginner or a pro, you’ll find the interface simple and hassle-free.
Related blog post: Is Squarespace Good for Portfolios?
3. Mobile-Friendly Designs
With more people browsing on their phones, having a mobile-friendly website is important nowadays. That’s why Squarespace Blueprint AI makes sure that every layout it generates looks great on all devices, including smartphones and tablets.
You can have a look at the image below. As you can see, my website is automatically mobile-friendly. I can easily switch between mobile view and desktop view.
The designs automatically adjust to fit different screen sizes, so you don’t have to worry about making separate versions for desktop and mobile. This saves you time and allows a good experience for your visitors.
If you're starting a website with Blueprint AI, give Squarespace a try. You get a 14-day free trial with no credit card required. Use my code MEHDI10 for 10% off your annual subscription.
4. Integration with Squarespace Tools
Squarespace Blueprint AI integrates smoothly with other Squarespace features like SEO tools, analytics, and e-commerce. This makes it easy to build, manage, and grow your website in one place.
If you run an online store, you can quickly add product pages, set up payments, and track sales. In addition to that, you have Squarespace SEO tools that help your site rank better on search engines, You also get all other Squarespace features such as analytics to show visitor stats and performance.
Since everything is built into Squarespace, you don’t need extra plugins or third-party tools. It’s a simple, all-in-one solution for creating and managing your website.
5. Real-Time Preview System
Blueprint AI shows instant updates as you make design changes. You can see how different layouts, colors, and fonts look right away. This helps you understand how each choice affects your website before you publish it.
With real-time feedback, you can quickly try different styles and make sure everything looks just right. This makes designing your website easier and gives you more control over the final result.
6. Time-Saving Layouts
Squarespace Blueprint AI offers a range of pre-designed layouts that you can easily customize. These layouts are professional, so your website will look modern and well-designed from the start.
Instead of creating a website from scratch, Blueprint AI generates a layout that matches your style. After that, you can make small layout changes to fit your needs. You can adjust colors, fonts, and content to make it your own.
This feature saves a lot of time, especially if you need to launch your website quickly. Whether you’re building a business site, online store, or portfolio, Blueprint AI layouts make the process faster and easier.
Squarespace offers a 14-day free trial if you want to build a website with Blueprint AI. No credit card is required. If you choose an annual plan, you can use my promo code MEHDI10 for 10% off.
7. Fluid Engine Integration
After setting up your website with blueprint AI, you get full access to the Squarespace Fluid Engine editing system. This powerful system lets you make detailed design changes, add new sections, and adjust layouts with ease.
You can move elements freely, resize images, and customize pages to match your vision. Whether you need small tweaks or a complete redesign, Squarespace Fluid Engine gives you the flexibility to update your website anytime.
Want to build your website quickly? Try Squarespace Blueprint AI free for 14 days and see how easy it is. Use code MEHDI10 for 10% off when you pay for your Squarespace plan.
How to Use Squarespace Blueprint AI Builder?
Using Squarespace Blueprint AI is easy, even if you’ve never made a website before. Here’s a simple step-by-step guide to help you begin:
1. Go to the Squarespace Build with AI Section
To get started with Squarespace blueprint AI, you have to go first to the Squarespace official website and create your account. The process is very simple, you can easily sign in with your Google account.
After you do that, head to the Squarespace templates section. From there, Squarespace will ask you some questions about the type of website you want to build. See the image below:
You have the option to skip this part if you want. Squarespace normally asks these questions to help decide which template to choose. But for us, we will build a website with AI instead of starting with a template as we used to do without using AI.
You can just click the button in the top right corner(I’m just browsing) if you want. After that, you will be directed to the templates section as you can see in the image below. However, instead of choosing a template, we will click the button Build with AI at the top right corner.
By the way, if you're setting up a website with Blueprint AI, you can start a 14-day free trial on Squarespace. No credit card is required. You can also use the code MEHDI10 for 10% off an annual subscription.
2. Choose Your Site Title and Brand Personality
After you click the button “build with AI”, you will be directed the the Squarespace blueprint AI system as you can see below. From there you will have to choose your site title and brand personality.
Here Squarespace blueprint AI needs your website name or title. You also need to choose your brand personality from the options they give you.
3. Build Your Website Homepage
After you add your site title and brand personality, Blueprint AI will help you build your homepage quickly. It will generate the whole layout, but you have to select the sections you want to add to your homepage as you can see below.
After you build your homepage section by section, you can also change the layout of each section if you want. The user interface of the blueprint AI builder is very simple. Anyone can do that if the steps are followed.
Once you’re done with the homepage and add all the sections you need, you can just click the button “next” to continue.
4. Add Pages to Your Website
The next step is adding more pages to your website. Blueprint AI gives you the option to add more pages such as the About page, Contact page, and other types of pages. You can add an online store page, a course page, an appointment page, and more.
Only select the pages you need for your website. You can always add, remove, or edit pages later. After selecting the pages you need, click the " next " button to continue to the next step.
Thinking about launching a website with Blueprint AI? Squarespace offers a 14-day free trial. No credit card is required! Use code MEHDI10 to save 10% on your annual plan.
5. Choose Your Color Palette and Font Pairing
Now after you have your pages on the site, it’s time to select a color palette for your website. Choose colors based on your branding colors and the type of website you want to build.
Squarespace blueprint AI recommends a color palette for you, but at the end of the day you’re the one who can decide.
Once you choose your color, you can head to the step where you will be asked to choose a font pairing for your website.
There are many font styles to choose from. Even if you can’t see your preferred font, you can add it later in the Squarespace editor.
After you’re done choosing your website font, you can click the button “Finish” to complete the steps. Once you do that, you will be directed to the Squarespace Fluid engine editor where you can see and edit your website.
6. Add Your Brand Identity
As I said, you will have full access to your website in the fluid engine editor. You can make any necessary edits or design customizations.
Once you do that, you will need to add your brand identity by describing what your business is about. This will let AI create good content for your site.
Here’s how to add your brand identity with Squarespace AI in simple steps:
Go to Brand Settings: Open your Squarespace dashboard. Click Settings > Brand > Brand Identity. This is where you set up your brand.
Describe Your Business: Write a short description of your business. Explain what you do and what makes your business unique.
Pick a Brand Personality: Choose a tone that fits your brand, like "friendly," "professional," or "creative." This helps the AI match your style.
Let the AI Create Content: Squarespace AI will use your description and personality to write a brand blurb and other content, like emails or marketing text.
Check and Save: Review the AI-generated content on the right. Make changes if needed, then click Save to confirm your settings.
Use the Content: As you build your site, the AI will create consistent text for your pages, products, and blog posts. This keeps your brand voice clear and unified.
Update When Needed: You can always go back to update your description or change your brand personality as your business grows.
By following these steps, you can create a strong brand identity that connects with your audience, all while saving time with Squarespace AI.
Tips for a Good Brand Identity:
Be clear about your audience and location.
Use examples like celebrities or phrases your brand would say.
Add descriptive words (e.g., "friendly," "professional") to define your brand’s personality.
Once set, Squarespace AI will use this to create consistent text for your website, emails, product descriptions, blogs, and more.
7. Create Text and Blog Content for Your Site
Most AI website builders don’t always give you perfect text right away, and Squarespace is no different. But the good news is that you can easily improve or change the text using Squarespace’s built-in AI content tool.
Just tell the AI what kind of text or content you need, and it will create it for you. You can also use quick options to make the text shorter, longer, or simpler. Choose whatever works best for your site.
If you already have text but want to make it better, Squarespace AI can help. Just highlight the text, tell the AI what changes you want(like making it more professional or casual), and it will rewrite it for you.
This is a great way to keep your content fresh and engaging without starting from scratch.
If you’re trying out Blueprint AI for your website, you can start a free 14-day trial on Squarespace without a credit card. If you go with an annual plan, my code MEHDI10 gives you 10% off.
8. Auto-Generate Page Titles and Descriptions for SEO
If you want your website to show up on Google and bring in visitors, a good site title and description are key. Squarespace’s AI SEO tool can help. To access that, just click the setting icon in the bottom left corner of the Squarespace editor.
After that, you need to click the marketing tab and select SEO appearance. Once you do that, the AI will tell you how many pages need metadata and image alt text as you can see below.
To add your SEO metadata, just click the button “improve with AI” and it will generate the metadata for your website. Once you do that, just click save and the AI will scan your website and generate all the SEO metadata.
As you can see above, this is a useful way to help your site stand out in search results.
9. Add The Finishing Touches and Publish
Once you’ve optimized your site title and description using the Squarespace AI SEO tool, it’s time to add the finishing touches and publish your website. Here’s how to do it in simple steps:
Review Your Content: Double-check all your pages, images, and text to make sure everything looks good and works properly.
Test Your Site: Use the Squarespace preview mode to see how your site looks on different devices(desktop, tablet, and mobile).
Connect a Custom Domain: If you have one, connect your custom domain to make your site look professional.
Enable SEO Settings: Make sure your SEO settings are turned on, including your site title and description. Then make sure to add your website to Google Seach Console to index your website pages and show up on Google.
Hit Publish: When you’re ready, click the Publish button to make your site live.
That’s it. Your Squarespace website will now be live and ready to attract visitors. Just make sure you don’t forget to keep an eye on your site’s performance and make updates as needed.
I recommend that you watch the full YouTube video below by Christy Price to learn more about using Squarespace Blueprint AI.
Squarespace Blueprint AI Tutorial.
Pros and Cons of Squarespace Blueprint AI
Squarespace Blueprint AI helps you create a website quickly, but it has some limitations like any other AI website builder nowadays.
Here’s a simple breakdown of its pros and cons to help you decide if it’s right for you.
Pros of Squarespace Blueprint AI
Squarespace blueprint AI is a very useful system that allows you to build your website quickly using the power of AI. Here are some of its pros:
Quick Setup: Blueprint AI lets you build a starter website in minutes. It’s perfect if you need a site fast without a complicated process.
Content Ideas: The AI writes content for you, which is better than generic placeholder text. It’s a helpful starting point if you’re unsure what to write.
Easy to Use: Blueprint AI is designed for beginners. It asks you simple questions and guides you step-by-step, so you don’t need technical skills.
Helps with Branding: The AI suggests colors, fonts, and styles based on your input. This helps you create a professional look without needing design experience.
Design Help: It offers ready-made color themes and font pairings, so your site looks professional and beautiful.
Cons of Squarespace Blueprint AI
As I said, Blueprint AI has some limitations like all other AI website builders on the market. You need to know these cons before you start the website-building process. Here is what to keep in mind:
Generic Images: The AI uses stock-like images that can feel plain or unoriginal. You might want to replace them with your photos if you can.
Needs Content Editing: The AI-generated content is a good start, but you’ll need to edit it to match your brand’s voice and style.
Similar Designs: Websites made with Blueprint AI can look alike. If you want something more unique, this might not be the best choice.
Not for Unique Brands: If your brand is creative or niche, the AI’s suggestions might feel too basic or generic for your needs.
Final Thoughts
Squarespace Blueprint AI is great for beginners or anyone who needs a simple website fast. However, if you want a highly customized or unique site, you might find it a bit limiting. So always consider its pros and cons to see if it fits your goals.
If you’re still unsure, I recommend that you start your Squarespace free trial to try all the features and see if you like it. Use my code MEHDI10 to get 10% off on your first annual subscription with Squarespace.
Squarespace Blueprint AI Pricing
Squarespace Blueprint AI is available in all Squarespace pricing plans. The cost ranges from $16 to $52 per month when billed annually.
The Personal Plan for $16 per month is perfect for personal websites. It includes Blueprint AI, unlimited bandwidth, and SSL security. Meanwhile, the Business Plan($23 per month) suits small businesses because it offers advanced analytics and $100 in Google Ads credits.
For those running an online store, the Commerce Basic Plan($28 per month) provides ecommerce features and customer accounts.
On the other hand, the Commerce Advanced Plan($52 per month) includes abandoned cart recovery and advanced shipping options. This makes it ideal for larger businesses.
In addition to that, choosing annual billing saves 25-30% compared to monthly payments. Students can also get 50% off their first year with valid credentials. Plus, a 14-day free trial lets you explore the platform before paying.
By the way, you can start a 14-day free trial on Squarespace to build your website with Blueprint AI. No credit card is required, and you can use MEHDI10 for 10% off an annual subscription.
Who Should Use Squarespace Blueprint AI?
Squarespace Blueprint AI is ideal for users who want to create a website quickly and easily with the help of artificial intelligence.
If you’re in one of the categories below, then you should try Squarespace Blueprint AI. It’s best for:
Beginners looking for a simple setup: This tool offers an interactive design system that guides you through the website-building process. It provides curated content, suggested layouts, and pre-selected color palettes and fonts. This makes website creation easy and fast.
Small businesses and side hustlers on a budget: With plans starting at $16/month, Squarespace Blueprint AI can be an affordable choice if you want to build an online brand without hiring a designer. The AI-generated content also helps save time and money on copywriting and design.
Users who prefer AI-assisted website building: Blueprint AI transforms user inputs into a fully designed website. It generates a structured, well-organized layout while allowing edits and updates at any time.
If you’re in one of the categories above, I recommend that you get started with Blueprint AI on Squarespace. You can enjoy a 14-day free trial (no credit card needed) and save 10% on your annual plan with my code MEHDI10.
Who Should Avoid Squarespace Blueprint AI?
Despite its advantages, Blueprint AI may not be the best option for everyone. It’s not the best option for:
Brands that need highly customized designs: The AI-generated templates are clean and professional but lack deep customization options. Businesses with unique branding requirements may find them too generic.
Advanced users who want full control: Blueprint AI is designed for simplicity, which may limit creative freedom for experienced designers or developers. Those who prefer full customization might find it restrictive.
Businesses with complex e-commerce needs: While Squarespace supports e-commerce, Blueprint AI may not offer the advanced features needed for large-scale online stores, such as custom checkout flows or detailed product filtering.
Conclusion: My Squarespace Blueprint AI Review
I think Squarespace Blueprint AI is a great choice for beginners and small businesses who want to build a website quickly and easily. It guides you through the process with ready-made layouts, suggested designs, and AI-generated content.
However, it’s not the best option for those who need full creative control or advanced e-commerce features. Of course, it helps create a professional-looking site, but the customization options are a bit limited because it relies on AI.
Based on my experience, I can say that if you need a simple and fast website, Blueprint AI is a good option. But if you want more design freedom or complex features, you might need to try the Squarespace pre-made templates instead.
I highly recommend that you start building a beautiful website with Squarespace Blueprint AI. Try it free for 14 days. When you’re ready to upgrade, use code MEHDI10 for 10% off your plan.
Frequently Asked Questions
Here are some FAQs related to Squarespace blueprint AI:
1. Is Squarespace Blueprint AI free to use?
No, Squarespace Blueprint AI is included in all paid Squarespace plans, which start at $16 per month when billed annually. But you can get a 10% discount if you use my promo code MEHDI10.
2. Can I customize my website after using Blueprint AI?
Yes, you can edit the AI-generated design, change text, swap images, and adjust layouts to match your brand.
3. Does Blueprint AI support e-commerce websites?
Yes, but it’s best for small online stores. For advanced and complex e-commerce features, Shopify is a better option.
4. Is Squarespace Blueprint AI good for beginners?
Yes, Squarespace blueprint AI is beginner-friendly. It’s designed for non-technical users, it offers a step-by-step setup, pre-designed templates, and AI-generated content to make website building easy.
5. Do I need any tech skills to use Squarespace Blueprint AI?
No, it’s made for beginners. The AI asks a few questions about your business and then builds a website for you.
6. Can I change the AI-generated content?
Yes, you can edit, customize, or rewrite anything the AI creates to match your style and brand.
7. How fast can I build a website with Squarespace AI?
The AI sets up a basic website in 5-10 minutes, but you’ll need about an hour to tweak it and add your content.
8. What can the AI help me create?
It can generate website text, blog posts, and SEO descriptions, but it’s best to review and adjust the content before publishing.
More Squarespace articles: